Goldberg Coins and Collectibles

Sale 121

May 26-27 Collectibles Auction

Coca-Cola Memorabilia

Lot	Photo	Description	Realized
Lot 474		1950's Vintage Original Airline Cooler Boasting Exceptional, Ultra-High Grade Restoration, Exceptional Visual Appeal. When commercial airlines took flight they took a cooler of Coca-Cola easily stowed under a seat. Offered is an exceptionally well restored version of this classic 1950s cooler. The quality of the painting and new hardware is first class, making this a stunning visual piece in any decor. If a restoration could be called all but mint this would be it. We note just one tiny chip to back of hinged lid. A beautifully restored piece, 12 x 17 x 7". Estimated Value $600 - UP View details and enlarged photo	Realized $360
Lot 475		Coca-Cola Marx Metal Toy Truck in Choice Condition Complete with Dolly and All Cases of Coca-Cola. Outstanding example of 1950s era Marx metal Coca-Cola truck. 7½ x 17¼ x 6" this truck has survived 60+ years in very good or better condition. There are scattered scratches to snub-nose cab, certainly wear to hub caps (tires read Lumar) but the sides gleam as does the Coca-Cola Delicious Refreshing Sign. Yellow dolly is also included but what is best are all the cases of bottles are present. Truly the only issue with this great truck is the rear of truck. The tabs and one spot by the C in Coca-Cola have been touched up, with the paint not exactly a match. Otherwise, this is a fine piece for any level of collector and displays beautifully. Estimated Value $600 - UP View details and enlarged photo	Realized $360
Lot 476		Coca-Cola: Three Highly Prized Antique Metal/Tin Trays: Medium,1900 Hilda Clark at Table, 1909 St. Louis World's Fair & Hilda w/Roses Tip Trays. Three highly prized antique Coca-Cola Metal/Tin trays. 1.) Rare in any condition, the 1900 metal Drink Coca-Cola Refrishing! Delicious! with Hilda Clark at table with a glass of coke. Overall in very good or better condition with a stain just to the right of roses, some rubs, a light scatter of pin dot scratches and very slight fading. 9½ x 9½½" Again this tray is rare, celebrating its 120th year. 2.) Very fine 1901 "Hilda With Roses" tip tray with only scattered chips to edges, otherwise fantastic colors and only one ding just above "D" in Delicious. 3.) Another beauty in this oval tip tray 4¼ x 6", celebrating the St. Louis World's Fair which can be seen in the distance. Condition is very fine with brilliant colors and only minor issues to the litho. These trays are great pieces and would be welcome in any level of collection. Estimated Value $600 - UP View details and enlarged photo	Realized $3,936
Lot 477		Moxie Beverage Collection: Outstanding Vintage Original Coin Trays, Bottles, Signage and Serving Glass. Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States starting in 1876. It was market initially as "Moxie Nerve Food" and established in Massachusetts. It is still bottled today and is owned by the Coca-Cola Company. But in its heyday, Moxie was very well established, its name became part of the vernacular (which you can hear in movies of the time) to express gumption or courage and actually had baseball great, Ted Williams, endorsing the beverage in print advertising, and signage. 1.) Three tip trays, all different with two in very good or better condition and the third in fair condition due to paint. 2.) 1930's large 1 Pint bottle, The Moxie Co., Boston, Massachusetts with label 70% present. 3.) Rare filled bottle of Moxie with painted label in perfect condition with a bottle topper affixed. The signage has been glued on decades ago as evidenced on the back. But the signage is stout and colorful. 4) Later Moxie bottle from Doraville, Georgia. 6.) Colorful fan of 30s Moxie model, Lillian MacKenzie, printed with lyrics to the Star Spangled Banner on verso in very good condition. 7.) Pharmacy sign promoting Moxie is never Sticky Sweet in very fine condition. 8.) Moxie fountain glass "licensed only for serving) in near mint condition. Great vintage collection here. Estimated Value $400 - UP View details and enlarged photo	Realized $590
Lot 478		Coca-Cola: Rare 1901 Calendar "Hilda With Roses" and Early 20th Century Easter Bunny 5¢. Two very rare, early 20th Century Coca-Cola paper. 1.) The 1901 "Hilda with Roses" embossed calendar. 11½ x 8" this example boasts exceptional colors and has the month of December calendar still remaining and the 12 month 1901 page. Calendar is brittle but near intact. There is chipping to the edges and a crease to upper left corner causing a break in the paper. Under the calendar pad there are two cracks to the paper stock. To prevent further damage, archival tape has been applied on verso to all these areas. Grade is at best is good and certainly displays fine in this condition. But expert paper restoration would give considerable visual appeal and stability to this impossibly rare calendar. 2.) Extremely rare soda fountain counter card with Easter Bunny teaching class to three small children. Along the base "At Soda Fountains 5¢" Some discoloration and a bit of fading and surface wear, but very solid given the thickness of cardboard stock used. Estimated Value $300 - UP View details and enlarged photo	Realized $830
Lot 479		Coca-Cola Odds and Ends: 5 Early 20th Century Tip Trays, Checks, 5 Pen Knives, Tiny Coke Truck, Playing Cards and 3 Vintage Mirrors. Quite the assortment of vintage Coca-Cola ephemera: Five (5) early 2Oth Century tip trays in fair to very good condition. Included are two 1909 Hamilton King "Coca-Cola trays, one 1912 "Girl With Rose on Hat" these the better three. The other two having surface issues are St. Louis Exhibition and Hilda at Desk. 2.) Very Fine but small tin Coca-Cola toy truck with tin litho crates of Coke near pristine with only the lower corers of the backend showing any paint loss. Toy is 3 x 2½". 3.) 3 vintage pocket mirrors one fair the other two very good. (also including a '73 revival piece.) 4.) Deck of 1940s WAF Coca-Cola playing cards from WWII. 5.) Vintage Coca-Cola Safety First Drink Coca-Cola asphalt, concrete or telephone post brass marker (with post intact.) 6.) Four checks issued in the 30's and 40's by various bottlers including The Douglas Coca-Cola Bottling Co. Georgia, Two checks Waycross Coca-Cola Bottling, Georgia and on from Panama City, Coca-Cola Bottling (all excellent).7) Five (5) pen knives all in great condition, Two printed 5¢. One is printed World Fair Chicago, 1933, another is bottle opener with a pen knife handle another is a horseshoe shaped pen knife with two blades. These are all terrific. Finally a St. Louis Coca-Cola World's Fair money clip in superior condition. 6.) 1929 6 Bottle cardboard carton in fine+ condition, carton box is empty, colors quite fine. Estimated Value $250 - UP View details and enlarged photo	Realized $660
Lot 480		Two 1943 WWII Era Counter Standees of Women in Uniform, Vintage Cardboard Fan, Four Vintage Coca-Cola Bottle Openers and One Clipper. Vintage original Coca-Cola items: Two counter standees, in very fine or better condition. From the 1940s, these two pieces celebrate WACS and WAVES serving during WWII. These are very had to find and these two are exceptional. The wave has a soft bend at her wrist holding the glass and the WAC has soft tips to her glove. Great pieces. The third is a fan from the 1930s in very good condition with light fading two slight bends that created hair line breaks to the surface. Not pictured are four vintage Coca-Cola bottle openers, the open metal, hand-held openers are all different (Drink Coca-Cola in Bottles on both sides, Have a Coke/I Love a Coke, Have a Coke/Have a Coke with the fourth a Coca-Cola shaped handle opener in excellent condition and prized), a Coca-Cola nail clipper key chain, and one 1920s pocket mirror. Estimated Value $250 - UP View details and enlarged photo	Realized $953
Lot 481		Pepsi-Cola: Fine Collection of Early Pepsi-Cola: 1930s Full Green Bottle w/ Paper Label, Second Full Bottle w/ Full Label, Fountain Sign + More. Pepsi-Cola collection consisting of five scarce, vintage original pieces: 1. Rare 1930s emerald green bottle with near intact label save for two tiny corner chips. Bottle is filled with beverage, cap is very rusted, labels toned but still boasting great color, the bottle without cracks or chips; Illinois Brewing Co. Socorro, New Mexico. 2.) 1940s Pepsi bottle with labels intact having only mild toning, bottle intact, bottle cap in very fine condition. 3.) Pepsi-Cola fountain or counter standee in fine condition save for a soft barely perceptible crease at neck. We note the base says Pepe Pepsi Colero! 4.) Vintage original unused Pepsi-Cola paper label. 5.) Unused Pepsi-Cola shoulder labels mint. Estimated Value $250 - UP View details and enlarged photo	Realized $197
Lot 482		Three Antique Seltzer Bottles in Three Different Colors of Glass from Argentina. Three antique seltzer bottles is three very appealing colored glass. In fact these are quite the matched trio and display spectacularly well especially outside or near window. No cracks or chips, just normal wear comensurate with age. 12 x 4 x 4". Estimated Value $200 - UP View details and enlarged photo	Realized $135
Lot 483		Coca-Cola: 5 Vintage Bottles 1910s, one 1960s and Two Early 70s 24 Count Slot Wood Crates. Fine collection of six vintage Coca-Cola bottles 1.) Straight sided bottle, Verner Springs Water Co. Greenville, SC. excellent, two small contusions to sides, no cracks or chips. 2.) Dark amber bottle from Columbus, Ohio ca. 1910s, near mint condition. 3.) Straight sided bottle from Pittsburgh. with Coca-Cola embossed at base very fine. 4.) 1967 No return bottle with textured finish to glass, excellent. 5.) Straight sided bottle from Hygeia Bottling Works, Pensacola with a particularly fanciful script logo on shoulder and very good condition, nick in C of Coca. 6.) Straight sided Coca-Cola bottle, Norfolk, VA. (1910-1915) with logo on shoulder and embossed at bottom of bottle. 7.) Two early 70s 24 count slotted wood crates. Nice display items for the collector. Estimated Value $200 - UP View details and enlarged photo	Unsold
Lot 484		Assorted Vintage Soda Brands: Orange Crush, Chocolate Soldier, Cherry Smash and Nu Icy. Vintag original point of sale materials from a variety of soda brands: 1.) Two exceptional fans, in choice condition. "Drink CHERRY SMASH A True Fruit Blend" fan and "Cool off Any Flavor Anytime. Anywhere Drink Nu Icy" fan. Both approximately 8 x 8" panels 14" including wood handles. 2.) Bottle of Chocolate Soldier, unopened in fine+ condition with bottle cap having scattered scratching. 3.) Orange Crush items: 1939 calendar in only fair condition 17 x 9, September through December calendar pages, with cracks from handling in top third, a v-shaped notch out of top right corner, and break in the paper just below the toy car but still intact, all of these issues being held in check with acid free archival tape on verso, a display item in a triangle shape in very good condition for three types of Crush, Lemon, Lime and Orange, colors are excellent, crack from an unfortunate bend just above Orange Crush circle, held in check on verso with acid free archival tape, an Orange Crush embossed tin sign in good to very good condition with four small areas of rust and assorted scratches. Estimated Value $200 - UP View details and enlarged photo	Unsold
Lot 485		Royal Crown Cola Collection: Six Vintage Bottles (30's-40s) with Painted 5 Pyramids Label, Original Wooden Carrier, and Vintage Original Fan. Fine collection of Royal Crown Cola: Six vintage Royal Crown Cola bottles from the 1940s all with the pyramid designs. Bottles are in mixed condition with respect to integrity of painted labels from good to very good with one particularly fine. No chips or cracks to bottles and they have not been washed. Painted red wood caddy is in excellent condition and the gold stenciled Royal Crown Cola logos on both sides very fine. Finally a 5¢ Royal Crown Cola cardboard fan with original stick is in excellent condition, printed 1938 and in excellent condition. Estimated Value $200 - UP View details and enlarged photo	Realized $123