Lot 113
[Los Angeles' Farmers Market] 1935 Plaque Commemorating 1st Birthday, Bronze plaque, 24½ x 16¾ in., created by artist J.E. Balogh and presented to Roger Dahlhjelm, one of the founders of the Los Angeles Farmers Market, to commemorate the first birthday of the Market on July 14, 1935. A small plaque at lower left says, "First Birthday / Farmers Public Market / July 14, 1935 / To Roger Dahlhjelm." The artist signed at lower left, with "L.A." after his name.
The Los Angeles landmark and tourist attraction, almost 79 years old and going strong, today holds more than 100 restaurants, grocers and tourist shops which employ more than 700 people. It is located at the corner of 3rd Street and Fairfax Avenue, which was an open field owned by E.B. Gilmore back in July 1934, when the first dozen farmers parked their trucks there to sell produce to the locals; each farmer had to pay 50 cents rent. Roger Dahlhjelm, a businessman, and Fred Beck, an advertising copywriter, were the two men who approached Gilmore with the idea to use his field, and the Farmers Market was a success from the beginning, surpassing all expections. It became a cultural icon and a central meeting place for Angelenos. A sign is still displayed in front of the Market which says, "Meet Me at Third and Fairfax."
Estimated Value $5,000-UP
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